How multinationals can leverage social innovations to tackle COVID-19 challenges
MNEs' social innovations have successfully contributed to addressing the COVID-19 challenges, but how sustainable are they in the long run?
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Shasha Zhao is Associate Professor of International Business and Innovation at Surrey University Business School. Zhao is Co-Founder and Co-Chair of Academy of International Business Sustainability Shared Interest Group. She is also on the Committee of CYGNA – a global women academics network with over 200 members. Her lead-authored paper on multinational R&D in emerging Asia won the Best Paper Award at the prestigious EAMSA Annual Meeting, 2019. Zhao is Associate Editor of Asian Business and Management and Senior Editor of European Journal of International Management, and on the editorial review board of Management International Review and Asia Pacific Journal of Management. She was invited to speak at various events including UN’s World Investment Forum 2021 and Green Institute Conference, 2022.
MNEs' social innovations have successfully contributed to addressing the COVID-19 challenges, but how sustainable are they in the long run?